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The systematic thinking behind the IBM eight-bar logo that saved a corporation
When IBM approached me in 1972, they needed more than a new logo—they needed a new identity. The eight-bar mark wasn't just aesthetic; it was strategic communication that unified a sprawling technology company under one clear visual voice.
From Esquire to UPS: how editorial design principles shaped corporate identity
My years at Esquire magazine taught me that every design element must serve the content's purpose. When I moved into corporate work, I brought that same editorial discipline to brand identity—with revolutionary results.
My 40-year relationship with IBM: lessons from design's longest corporate partnership
From the eight-bar logo to packaging systems to architectural signage—my work with IBM spanned four decades and proved that consistent visual language creates compound value over time.
How to craft a hauntingly beautiful ghost blog from scratch
Crafting spectral stories, I conjure digital whispers that haunt readers' screens with ethereal eloquence.
How to craft a killer ghost blog from scratch
Crafting spectral stories, I weave digital whispers through haunting pages, breathing life into silent memories.
