Brand Languages
Corporate Identity Revolution
Transformed how America's biggest corporations communicate visually.
“Paul Rand was one of the most influential graphic designers of our time. His work defined corporate America.”
— Michael Bierut, Partner at Pentagram
“Rand taught us that design isn't decoration—it's problem-solving made visible. Everything we do today builds on his foundation.”
— Jessica Helfand, Designer and Yale Professor
"Paul was the Einstein of graphic design. He proved that visual communication could be both beautiful and strategic."
— Milton Glaser, Designer of I ❤ NY logo
"Working with Paul Rand transformed our entire approach to brand identity. He didn't just design our logo—he designed our corporate strategy."
— Former IBM Executive
"Rand understood that a logo isn't just a symbol—it's a business asset. His work for UPS created value that lasted decades."
— Brand Strategy Consultant
"Paul taught us that consistency isn't boring—it's powerful. His systematic thinking changed how we approached every business decision."
— Corporate Communications Director
"Rand didn't teach students how to make things look like his work. He taught them how to think. That's the mark of a true educator."
— Former Yale Student
"Paul Rand transformed design education from craft instruction to intellectual discipline. He made us all better thinkers."
— Design School Dean
"His influence extends far beyond graphic design. Rand taught us that systematic thinking applies to every creative problem."
— Design Theorist and Author