What people say

“Paul Rand was one of the most influential graphic designers of our time. His work defined corporate America.”

Michael Bierut, Partner at Pentagram

“Rand taught us that design isn't decoration—it's problem-solving made visible. Everything we do today builds on his foundation.”

Jessica Helfand, Designer and Yale Professor

"Paul was the Einstein of graphic design. He proved that visual communication could be both beautiful and strategic."

Milton Glaser, Designer of I ❤ NY logo

"Working with Paul Rand transformed our entire approach to brand identity. He didn't just design our logo—he designed our corporate strategy."

Former IBM Executive

"Rand understood that a logo isn't just a symbol—it's a business asset. His work for UPS created value that lasted decades."

Brand Strategy Consultant

"Paul taught us that consistency isn't boring—it's powerful. His systematic thinking changed how we approached every business decision."

Corporate Communications Director

"Rand didn't teach students how to make things look like his work. He taught them how to think. That's the mark of a true educator."

Former Yale Student

"Paul Rand transformed design education from craft instruction to intellectual discipline. He made us all better thinkers."

Design School Dean

"His influence extends far beyond graphic design. Rand taught us that systematic thinking applies to every creative problem."

Design Theorist and Author