The Trademarks of Paul Rand
Comprehensive examination of corporate identity development from concept to application. Featured detailed case studies of major projects including IBM, Westinghouse, and ABC.
Archive
Design Form and Chaos →
My final major work on design theory. Addressed the relationship between creativity and discipline, chaos and order, in visual communication.
Thoughts on Design →
My first book established the philosophical foundation for modern graphic design practice. Explored the relationship between form, function, and commercial communication.
Paul Rand: A Designer's Art →
Comprehensive overview of my work from 1930-1985. Case studies in systematic thinking, visual problem-solving, and the business impact of design excellence.
From Lascaux to Brooklyn →
Autobiographical reflection on six decades in design. From Brooklyn art student to corporate America's most trusted visual voice—lessons learned along the way.
I Know a Lot of Things →
Applied systematic design principles to children's literature. Simple geometric illustrations supporting clear narrative structure.
Styleguide
Styleguide
Why Footnote systems separate amateur blogs from authoritative publishing →
Footnotes
Footnotes serve as essential tools in academic and professional writing, providing valuable supplementary information without disrupting the main text.
Rand is live →
Rand is here. Clean, minimal, flexible Ghost theme for creators who want to focus on content.
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Now One →
Honored with the highest recognition in American graphic design. "For lifetime achievement in advancing the profession through innovative work
Featured on Ghost Marketplace ↗
Officially featured by Ghost as a recommended theme. From late-night coding sessions to Ghost's homepage. Sometimes the simple
14 sections and counting →
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Health
Health
The systematic thinking behind the IBM eight-bar logo that saved a corporation →
When IBM approached me in 1972, they needed more than a new logo—they needed a new identity. The eight-bar mark wasn't just aesthetic; it was strategic communication that unified a sprawling technology company under one clear visual voice.