Book

Comprehensive examination of corporate identity development from concept to application. Featured detailed case studies of major projects including IBM, Westinghouse, and ABC.

My final major work on design theory. Addressed the relationship between creativity and discipline, chaos and order, in visual communication.

My first book established the philosophical foundation for modern graphic design practice. Explored the relationship between form, function, and commercial communication.

Comprehensive overview of my work from 1930-1985. Case studies in systematic thinking, visual problem-solving, and the business impact of design excellence.

Autobiographical reflection on six decades in design. From Brooklyn art student to corporate America's most trusted visual voice—lessons learned along the way.

Applied systematic design principles to children's literature. Simple geometric illustrations supporting clear narrative structure.