The systematic thinking behind the IBM eight-bar logo that saved a corporation
→
When IBM approached me in 1972, they needed more than a new logo—they needed a new identity. The eight-bar mark wasn't just aesthetic; it was strategic communication that unified a sprawling technology company under one clear visual voice.
Why I turned down a million-dollar logo project (and what it taught me about creative integrity)
→
Steven Jobs wanted to pay me a million dollars for a logo, but only if I presented multiple options. I said no. Great design isn't about choice—it's about the right choice. Here's why creative conviction matters more than client comfort.
Teaching design vs. teaching style: what 30 years at Yale taught me about creative education
→
I didn't teach students how to make things look like my work. I taught them how to think. The difference between style and systematic thinking is the difference between decoration and communication.
How to craft a killer ghost blog from scratch
→
Crafting spectral stories, I weave digital whispers through haunting pages, breathing life into silent memories.
