The systematic thinking behind the IBM eight-bar logo that saved a corporation
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When IBM approached me in 1972, they needed more than a new logo—they needed a new identity. The eight-bar mark wasn't just aesthetic; it was strategic communication that unified a sprawling technology company under one clear visual voice.
Why I turned down a million-dollar logo project (and what it taught me about creative integrity)
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Steven Jobs wanted to pay me a million dollars for a logo, but only if I presented multiple options. I said no. Great design isn't about choice—it's about the right choice. Here's why creative conviction matters more than client comfort.
How to craft a killer ghost blog from scratch
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Crafting spectral stories, I weave digital whispers through haunting pages, breathing life into silent memories.
