From Esquire to UPS: how editorial design principles shaped corporate identity
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My years at Esquire magazine taught me that every design element must serve the content's purpose. When I moved into corporate work, I brought that same editorial discipline to brand identity—with revolutionary results.
The business case for design: how visual strategy drives measurable results
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Executives who treat design as decoration are missing the point. Visual identity isn't about aesthetics—it's about recognition, differentiation, and market positioning. Design is strategy made visible.
Why I turned down a million-dollar logo project (and what it taught me about creative integrity)
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Steven Jobs wanted to pay me a million dollars for a logo, but only if I presented multiple options. I said no. Great design isn't about choice—it's about the right choice. Here's why creative conviction matters more than client comfort.
